Our Team


Producer, Writer, Director

Annette Freeman is an Emmy Award-winning producer, partner and CEO of Fire & Air Entertainment LLC. Some of her most notable documentaries are “Inside the Obama White House with Brian Williams” (NBC), “Decision 2008—Meet the Candidates: Barack Obama” (MSNBC), “A Legacy of Diversity at GE” (General Electric), “Virginia Tech: Eyewitness to Tragedy” (A&E); “Biography of the Year 2004 & 2005” (A&E), “Saudi Arabia: The Desert Mirage” (Discovery Channel), and “Behind The Headlines: Understanding Iraq” (Discovery Channel). She has worked as a producer for TV One’s “Celebrity Crime Files,” a contributor to the Grio.com, a researcher on The Today Show, an associate producer on PBS’s American Experience 10-part documentary series, “An American Love Story,” and the producer of “A Conversation With Kwame Ture,” a 90-minute interview with the late civil rights activist. Annette co-chaired NBCU’s Black Professional Alliance Retention and Recruitment Committee and was a former Editorial Board subcommittee member of the News Division’s Diversity Council. Annette was also an adjunct professor at Columbia University’s Graduate School of Journalism, a visiting professor at NBC News/New York Film Academy’s Digital Journalism Program and Emerson College in Boston. She is a graduate of Columbia University’s Graduate School of Journalism where she was awarded the John Patterson Award for Best Documentary. She is a graduate of Howard University and a member of Alpha Chapter Alpha Kappa Alpha Sorority, Inc.

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Director, Producer, Director of Photography

Alejandro Smith is a partner and Chief Creative Officer at Fire & Air Entertainment LLC and has worked in the television and film industry for nearly twenty years. As a master visual storyteller, Alejandro has worked as a Director, Director of Photography, Field Producer, and Camera Operator for a myriad of television productions and feature films beginning with the Sundance Grand Prize winning, Academy Award nominated Documentary, “The Farm”. He has worked as a union Camera Assistant on the films “The Devil’s Advocate” and “Great Expectations” and the hit television show “New York Undercover”. He was the Director of Photography for three A&E documentaries, “Shadows of Doubt”, “900 Woman”, and “The Gospel according to Mr. Allen”. Alejandro was a pioneer in the reality television genre as one of the first to shoot, produce and direct cinema verite style with real people in difficult and dramatic situations. He has worked on several critically acclaimed and highly rated medical docudramas “Trauma Life in the ER”, “Life Line”, ”Maternity Ward”(TLC), “Woman Docs” (Lifetime), “Critical Hour”, “Plastic Surgery: Before and After”, and “First Days” (Discovery Health Channel). He became a Senior Director of Photography for six seasons on the hit reality show “Room Raiders”(MTV); the Senior Producer on several reality series’ including, “Honey We’re Killing the Kids”(TLC), “Made”(MTV) “Flip This House”(A&E), and six seasons of “Parking Wars”, one of A&E’s highest rated shows. Alejandro was also a Producer/Shooter on the top rated A&E show “The First 48”. Alejandro has also worked as a Development Producer for NBC’s Peacock Productions producing, directing and shooting projects including “Dead Man Talking” (MSNBC) “Wedded To Perfection”(TLC) and Meet the Candidates: Joe Biden (MSNBC), which covered the 2008 Presidential campaign. Alejandro also shot the pilot and then produced and directed the docudrama series, “The Mathis Project” for Judge Greg Mathis for BET. Alejandro is currently writing a science fiction trilogy with the goal of bringing it to the big screen. Raised in Harlem, he now resides in Brooklyn, New York.

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